Home / Insights / Case Study / Intrasonics Deal Report

Intrasonics Deal Report

Intrasonics Deal Report

IBB is delighted to have advised the shareholders of Intrasonics on their sale of the entire issued share capital of the company, to Ipsos.  The IBB team consisted of Adam Dowdney, Partner, and Ami Bhatt, Senior Associate in the Corporate Commercial Team and Richard Devall, a Partner in the Employment Team.

Founded in 2008, Intrasonics’ pioneered in the field of echomodulation audio watermarking. The Company is a market leader in providing the tools (Development Kits and Software/Hardware Encoders) required for audio recognition and content response triggers and this technology is protected by over 20 patents. IBB’s cross practice team advised on this multi-jurisdictional transaction involving complex earn out and intellectual property rights issues.

Adam Dowdney said of the transaction:

We were delighted to act for the Intrasonics team on this complex, multi-jurisdictional transaction.  We worked closely with the clients to ensure the deal aligned with their exit strategy and there were some interesting negotiations, but we worked hard to achieve our client’s goals whilst ensuring business continuity for Ipsos and the target in the future.

Ginus Tiemessen, Shareholder of Intrasonics, commented :

Working with the IBB Law team during an incredibly exciting time when Ipsos, our longstanding partner in the field of digital audience measurement acquired Intrasonics. The IBB law teams input and advice during this time was invaluable, especially when dealing with a variety of complicated issues.